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By: oo

“Hey! Apple did a “click” ad for the iPad 2. We gotta do one too!” http://www.youtube.com/watch?v=WpwxG-VWONY

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By: H

That wasn’t even ever aired on TV. Just Apple.com

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By: JohnDoey

Surface is the smallest desktop computer ever made. Not really that important when the zeitgeist is taking computing away from the desk and putting it into the user’s hands so that they can navigate...

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By: Robroberts

Microsoft should have made a true tablet, not the compromise that they are selling. And the elephant in the room is the “Metro” interface — while it looks pretty, in actual use it is rigid and...

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By: Marcos

The weirdest thing to me is that “clicking” is a concept I associate with the desktop computer metaphor, as in “point and click”, “click and drag”. Now MS uses “click” everywhere to advertise their...

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By: Marcos

> And Surface doesn’t run any important software. It runs MS Office, arguably the most important piece of software, like it or not.

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By: Pacomius

And that was not to show off the iPad (which was already Out There), but rather the cover itself (which was an extra innovation particularly associated with the iPad 2). Which brings me to something...

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By: Jessica Darko

It’s not anachronistic if you’re living in the past… Like Microsoft.

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By: TomCross

I get the same junk mail from staples and while I was there I couldn’t find a Surface, not even a display or a fancy shmancy setup with cardboard like they do. Your post clicked the nail on the head, i...

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By: Sean Brown

Also the most underpowered “desktop” computer I’ve seen in the last 10 years. A “desktop” running a POS Tegra 3?? You kidding? Also, runs almost zero apps. For me, Office doesn’t even count as Excel RT...

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Where Samsung doesn’t copy Apple

Click to enlarge While Samsung has been accused of copying Apple technology, no one will ever accuse it of copying Apple advertising. Unfortunately, its ads remain distinctly Samsung. No, I am not a...

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Whew! Apple shines again in new iPhone ads

Did you hear that? That was the sound of millions of Apple customers watching the new iPhone 5 ads and together breathing a huge sigh of relief. After soiling its nest with the short-lived Genius...

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Apple Maps: adventures in crisis management

Some time after the big oil spill, we inevitably get the “open letter” from the oil company CEO. It’s a time-honored tradition in disaster management. Following Apple’s maps lapse, Tim Cook has taken...

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Watching the Samsung-Apple playoffs

Last time Apple went heavy on advertising in a sporting event, it didn’t exactly end well. But let us not speak of the Genius anymore. All traces of that campaign have been hidden from our sight. Now...

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Reflecting on the iPad mini event

I’m still calling this the iPad mini event. But that’s only because it sounds much simpler than the MacBook Pro/iMac/iPad mini event. That was quite a boatload of technology. Some observations: Tim...

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Jony Ive to the rescue!

I’ve never been a fan of the cheesy leather stitching that’s crept into OS X and iOS 6. Actually, let me rephrase that: I loathe it. It’s not like I’m alone. I’ve never had a problem finding people...

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Winning their hearts with Steve Ballmer

Would you buy a phone if it were endorsed by Barack Obama? Lady Gaga? Ben Affleck? How about Steve Ballmer? I’m still having nightmares over this one. If you’d asked me weeks ago to guess who might be...

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The great skeuomorphism misunderstanding

No, I’m not quite ready to let the skeuomorphism thing die just yet. Humor me. I was relieved that Tim Cook dismissed Scott Forstall and put Jony Ive in charge of Human Interface. I was surprised when...

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Creating buzz, Dell-style

John Gruber’s description of the new Dell XPS 12 was pretty darn good: “It looks like a broken chair.” Truth is, it also looks like a broken ad campaign. Not quite sure where to start with this one....

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Microsoft goes for the gimmick

Back in the days of NeXT, Steve Jobs taught me a lesson in technology advertising. As you might expect, it wasn’t very complicated. It went like this: “Be important.” At that point in time, Steve had a...

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