By: oo
“Hey! Apple did a “click” ad for the iPad 2. We gotta do one too!” http://www.youtube.com/watch?v=WpwxG-VWONY
View ArticleBy: JohnDoey
Surface is the smallest desktop computer ever made. Not really that important when the zeitgeist is taking computing away from the desk and putting it into the user’s hands so that they can navigate...
View ArticleBy: Robroberts
Microsoft should have made a true tablet, not the compromise that they are selling. And the elephant in the room is the “Metro” interface — while it looks pretty, in actual use it is rigid and...
View ArticleBy: Marcos
The weirdest thing to me is that “clicking” is a concept I associate with the desktop computer metaphor, as in “point and click”, “click and drag”. Now MS uses “click” everywhere to advertise their...
View ArticleBy: Marcos
> And Surface doesn’t run any important software. It runs MS Office, arguably the most important piece of software, like it or not.
View ArticleBy: Pacomius
And that was not to show off the iPad (which was already Out There), but rather the cover itself (which was an extra innovation particularly associated with the iPad 2). Which brings me to something...
View ArticleBy: TomCross
I get the same junk mail from staples and while I was there I couldn’t find a Surface, not even a display or a fancy shmancy setup with cardboard like they do. Your post clicked the nail on the head, i...
View ArticleBy: Sean Brown
Also the most underpowered “desktop” computer I’ve seen in the last 10 years. A “desktop” running a POS Tegra 3?? You kidding? Also, runs almost zero apps. For me, Office doesn’t even count as Excel RT...
View ArticleWhere Samsung doesn’t copy Apple
Click to enlarge While Samsung has been accused of copying Apple technology, no one will ever accuse it of copying Apple advertising. Unfortunately, its ads remain distinctly Samsung. No, I am not a...
View ArticleWhew! Apple shines again in new iPhone ads
Did you hear that? That was the sound of millions of Apple customers watching the new iPhone 5 ads and together breathing a huge sigh of relief. After soiling its nest with the short-lived Genius...
View ArticleApple Maps: adventures in crisis management
Some time after the big oil spill, we inevitably get the “open letter” from the oil company CEO. It’s a time-honored tradition in disaster management. Following Apple’s maps lapse, Tim Cook has taken...
View ArticleWatching the Samsung-Apple playoffs
Last time Apple went heavy on advertising in a sporting event, it didn’t exactly end well. But let us not speak of the Genius anymore. All traces of that campaign have been hidden from our sight. Now...
View ArticleReflecting on the iPad mini event
I’m still calling this the iPad mini event. But that’s only because it sounds much simpler than the MacBook Pro/iMac/iPad mini event. That was quite a boatload of technology. Some observations: Tim...
View ArticleJony Ive to the rescue!
I’ve never been a fan of the cheesy leather stitching that’s crept into OS X and iOS 6. Actually, let me rephrase that: I loathe it. It’s not like I’m alone. I’ve never had a problem finding people...
View ArticleWinning their hearts with Steve Ballmer
Would you buy a phone if it were endorsed by Barack Obama? Lady Gaga? Ben Affleck? How about Steve Ballmer? I’m still having nightmares over this one. If you’d asked me weeks ago to guess who might be...
View ArticleThe great skeuomorphism misunderstanding
No, I’m not quite ready to let the skeuomorphism thing die just yet. Humor me. I was relieved that Tim Cook dismissed Scott Forstall and put Jony Ive in charge of Human Interface. I was surprised when...
View ArticleCreating buzz, Dell-style
John Gruber’s description of the new Dell XPS 12 was pretty darn good: “It looks like a broken chair.” Truth is, it also looks like a broken ad campaign. Not quite sure where to start with this one....
View ArticleMicrosoft goes for the gimmick
Back in the days of NeXT, Steve Jobs taught me a lesson in technology advertising. As you might expect, it wasn’t very complicated. It went like this: “Be important.” At that point in time, Steve had a...
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